To successfully execute our client's goals, [zdi] is the only Long Island web design company that has developed a systematic approach modeled after the cognitive process a consumer travels through before making a purchase. We call this process "The Decision Making Continuum". Below is a diagram of this continuum. We believe that to create a successful digital strategy, we must provide the ability to reach a consumer no matter what stage of the continuum they are currently in and drive them back to action.