To successfully execute our client's goals, ZDI has developed a systematic approach modeled after the cognitive process a consumer travels through before making a purchase. We call this process "The Decision Making Continuum". Below is a diagram of this continuum. We believe that to create a successful digital strategy, we must provide the ability to reach a consumer no matter what stage of the continuum they are currently in and drive them back to action.
Generate Awareness among your desired audience of your various products
Educate the desired audience of the benefits of purchasing your products over competitiors
Motivate appropriate audience to purchase your products
Provide functionality to engage audience with the desire to continue purchasing your products
Enable individuals to spread branded messaging and engage others in their sphere of influence