Despite all the excitement about social media, email remains an extremely viable and lucrative way to market to your audience. While it may seem "easy" to do yourself, email marketing is a highly regulated industry that requires constant attention to legal issues. Making sure your list is double-opt-in and compliant with the latest rules is [zdi]'s expertise and responsibility to our clients. Attention to detail will avoid expensive fines and embarrassing faux pas.
Furthermore, our blend of a scientific approach with inspired creativity helps maximize the results of your campaign. We'll do A/B and sample testing to find which message or offer gets the best results, and fine tune accordingly.
Our goal? Make you money every time we hit "send." We'll track who clicks what, and even tailor future email blasts to users who showed interest in certain items. From there, we can troubleshoot issues like shopping cart abandonment, or give someone the extra incentive they need to make a purchase.
All [zdi] email campaigns goes through our expert-level 6-point checklist:
Landing and Branding
Is the email on brand? Does it click through to a relevant landing page?
Content
Are there any words that could be defined as "spam words?" Are offers easy to locate and understand? Is the subject line informative, alluring, and under 55 characters?
Social Media
Is your social media integrated into the campaign properly? Are there share buttons to spread your email into social?
Personalization and Friendliness?
Is your email being sent from a person or a robot? Is it too personalized?
Contact Management?
Are you collecting all the feasible segmentation data on sign up? Is your sign up process easy?
Legal Requirements
Does your email message include all of your corporate details? Is your unsubscribe process simple and easy to understand?
Renderability
Has your email message been checked for rendering issues at all monitor sizes, including mobile phones, and different email programs?
[zdi] goes above and beyond all other Long Island and New York web design companies, guaranteeing all of the above and ensures your emails are perfect every time they go out.