There's been a dramatic shift in the way your customers communicate. And it's happened without you. That's because the explosion of social media gave hundreds of millions of people the ability to communicate their ideas, feelings, recommendations and status to their friends, family and peers in real time. Gone are the days of being a couch potato - today's consumer is an active an engaged participant in everything they do.
What does that mean for you? People are already talking about your company online. Without you. Don't you think it's time to join the conversation? ZDI's expertise in finding, tracking and joining these conversations in an organic, authentic manner means you controlling your message, keeping things positive, and giving your fans the tools and triggers they need to spread positive word of mouth.
The results speak for themselves, with the average social media campaign netting $5 for every dollar spent, plus intangibles that just can't be counted. What's the value of someone who "likes" you? According to one study, over $140 over the lifetime of that customer.
Social media is by no means free, but for good companies, it's a way to get exponential growth in messaging, marketing, research and development and customer satisfaction. Integrating your social strategy into all aspects of your business is our specialty.
While there are many social media "experts" in New York and on Long Island, ZDI is a group of social media "learners." Because things change too fast online for ever feel like you've mastered anything. Rather, we're constantly seeking the latest methods and techniques that provide real results to our clients.